From my early days in customer service to digital analytics to regional marketing leadership, my career has been shaped by one constant: understanding what makes people act. Each role taught me something AI can't replicate — judgment built through years of real campaign decisions across the Middle East, Asia Pacific, and Africa. I've managed product launches, built media strategies from scratch, and led cross-functional teams across multiple markets. My story is built on continuous learning and a passion for helping marketers thrive in today's AI-rich environment.